CubaPLUS Magazine

Havana Club, universally recognized as The Rum of Cuba, is participating in the 41st Havana International Fair, which commenced this Monday. The brand reaffirms its presence as a symbol of culture, tradition, modernity, and innovation.

On this occasion, Havana Club is unveiling a unique space dedicated to the world of fashion, a partnership that reinforces the brand's versatile and contemporary character and continues to build cultural bridges between Cuba and the world.

Furthermore, throughout this significant trade gathering from the 24th to the 28th of this month, the brand's rich portfolio will be showcased, featuring products that have already established a unique identity in the market, such as Havana Club Smoky, Havana Club Spiced, and Havana Club 7 Años, known as the Foundational Rum.

At the Havana Club stand, located in ExpoCuba's central pavilion, visitors can immerse themselves in unique experiences and enjoy appealing collaborations, demonstrating the brand's ability to engage with diverse creative realms.

The centerpiece of these experiences will be the Havana Club 7 Limited Edition, whose label is the result of a collaboration with renowned British designer Martine Rose. This product will be available in the Cuban market by year-end.

Additionally, familiar FIHAV segments such as Bar Champions and Havana Lady will be presented, dedicated to highlighting the brightest talents of contemporary Cuban bartending. The latter celebrates the power and presence of women behind the bar, with an eye towards the upcoming international Queen of Bartending 2026 event, to be held in Cuba and sponsored by Havana Club.

A special segment of Havana Club's activities will be a tribute to José Pablo Navarro, Master of Cuban Rum, recognizing his legacy in shaping the identity of light Cuban rum. A testament to this legacy is the Havana Club Icónica Don Navarro, which will be showcased with a refreshed image as part of the brand's Icónica Collection.

The Fair will also serve as a significant opportunity to reaffirm Havana Club's commitment to environmental care and will allow the company to demonstrate its progress in this regard, confirming that environmental preservation is central to the brand's seal of excellence.

Established in November 1993, Havana Club International S.A. is one of the 13 strategic international brands of the French group Pernod Ricard. It ranks third among the world's rum brands and is a global leader in the super premium and above spirits category.

It exports its products to over 125 countries worldwide (excluding the U.S., where Cuban products are prohibited due to the trade embargo), with its main markets including Germany, France, Italy, Spain, the United Kingdom, Mexico, Canada, Chile, and Argentina.