CubaPLUS Magazine

“Siente sus ritmos” (Feel its Rhythms) is the title of the new campaign from the Spanish chain Iberostar Cuba Hotels & Resorts. The campaign emerges from a partnership with the prestigious Lizt Alfonso Dance Cuba (LADC) company, which, for this initiative, takes on a dual role as co-producer of the audiovisual content and brand ambassador, internationally recognized for its artistic excellence.

The campaign was presented this Tuesday by Alexei Torres, Marketing Director for the hotel group. He further noted that this new promotional strategy embodies LADC's creative vision, translating Cuban rhythm into a powerful visual language. The goal is to amplify the campaign's reach through its digital channels, connecting with diverse audiences across multiple markets.

The campaign's primary objective is to position Cuba as the most comprehensive and emotionally authentic destination in the Caribbean. It aims to promote Iberostar Cuba's portfolio in international markets while simultaneously developing strategic alliances with key tour operators, such as Transat, a significant player in the Canadian market.

Furthermore, the initiative recognizes and celebrates travelers who have built a deep emotional connection with Cuba over the years, while also aiming to connect with new generations seeking more authentic and transformative experiences. For these travelers, the campaign offers exclusive benefits, including distinctive packages, superior accommodation standards, personalized experiences, and preferential rates.

Beyond its commercial goals, “Siente sus ritmos” also serves a social purpose. Collected donations will be allocated to the Lizt Alfonso Dance Local Development project, which provides free dance workshops for children and adolescents, alongside wellness spaces for seniors.

Also presiding over the presentation, which took place at the Iberostar Selection La Habana (Torre K), were Lizt Alfonso, General Director of the eponymous company, and Alejandro Barrios Álvarez, General Director of Operations in Cuba for the Iberostar Group.

Iberostar Cuba Hotels & Resorts is a leading hotel chain committed to promoting a responsible tourism model, centered on the well-being of people and the environment. With a presence in the Greater Antilles for nearly a decade, it operates 20 four and five-star hotels across the island's main destinations.