CubaPLUS Magazine

Although there are still about two weeks to go before the start of the XXV Edition of the International Habanos Festival, a resounding success is expected, as the tickets have already been sold out, which reflects once again the extraordinary interest that this event generates among aficionados and professionals in the sector.

A press release issued this Tuesday by Habanos S. A. adds that on this occasion the event has exceeded all expectations, even after the increase in capacity at key events such as the emblematic Gala Night, which this year will have 1,400 attendees, an unprecedented figure that will allow more aficionados to enjoy this “magical” night.

The program of activities has been designed to merge tradition and innovation, with the main protective event being the celebration of the 15th anniversary of Cohiba's Behike Line, which pays tribute to the most exclusive and prestigious line of Habanos, recognized worldwide as a symbol of excellence and distinction in the field of premium tobacco.

The Festival, the information adds, will be the stage for important launches, such as the new Romeo y Julieta vitola, created to commemorate its 150th anniversary, and the long-awaited Gran Reserva Cosecha 2019, a proposal designed for the most demanding and knowledgeable palates.

The 35th anniversary of La Casa del Habano franchise network will also be celebrated, with activities that will highlight its fundamental role in the promotion and preservation of the Habano culture at a global level. With a program packed with sensory experiences, exclusive tastings and unprecedented presentations, the 25th Habanos Festival is shaping up to be an unforgettable edition, which is reflected in the sales success achieved, a sign of the expectation and attraction that this event generates year after year, consolidating itself as the reference event for lovers of what is considered the best tobacco in the world.

World leader in the marketing of premium cigars both in Cuba and in the rest of the world, Habanos S.A. has an exclusive distribution network present in the five continents and in more than 130 territories. It markets 27 Premium brands made Totally by Hand, among which Cohiba, Montecristo, Romeo y Julieta, Partagás, Hoyo de Monterrey, H. Upmann and Trinidad stand out, among others, which have the additional distinction of being the Protected Designation of Origin (D.O.P.) HABANOS.