CubaPLUS Magazine

The 44th edition of the International Tourism Fair, FITCuba 2026, held virtually, concluded this Friday with robust results. The event facilitated countless professional engagements and exchanges, serving as a vital platform for forging alliances that transcend borders.

This week, Cuba has captured the attention of those who champion tourism as a vital economic driver for numerous nations, particularly within the Caribbean. It can be confidently stated that many industry professionals are closely following FITCuba 2026, whose virtual format has enabled the event to reach audiences worldwide.

Cuban Son Day is being celebrated today across the island with grand festivities, featuring initiatives that honor a musical genre officially recognized by UNESCO as Intangible Cultural Heritage of Humanity.

Founded nearly 20 years ago as a tourism magazine through the shared vision of its director, Dominic Soave, and the Prensa Latina news agency, the Canadian publication CubaPLUS has consistently been at the forefront of the tourism sector in the Canadian market. For the past three decades, Canada has remained the primary source of tourists to Cuba, and CubaPLUS has, without exception, participated in every edition of FITCuba.

The 44th edition of the International Tourism Fair, FITCuba 2026, kicked off today in a virtual format. Expectations are already high for securing strategic agreements that will drive the recovery of tourism, a cornerstone of the Cuban economy.

With less than 48 hours to go until the 44th edition of the International Tourism Fair, FITCuba 2026, anticipation is reaching a fever pitch. Tour operators, travel agents, industry professionals, and the general public are closely monitoring social media for every detail regarding this premier event.

The Acosta Danza Academy and Company has been named one of the 50 finalists for the Global Schools Prize, an international accolade recognizing educational institutions deemed exceptional for their ability to redefine the boundaries of learning. Promoted by the Varkey Foundation and based in the United Arab Emirates, this award stands as the foremost global initiative of its kind.

The Fernando Alonso National Ballet School officially launched the call this Monday for the Grand Prix Havana 2026, an international competition set to take place in the Cuban capital from July 13 to 19.

A key highlight of the upcoming 44th International Tourism Fair (FITCuba 2026) centers on a strategic outreach to Cubans living abroad, encouraging them to visit the island.

Cuban academic and researcher José Luís Perelló today published an article reflecting on the current trend of luxury hotel investments in Latin America and the Caribbean. This trend is detailed in a special feature published by the Italian media outlet Trade Trade Caribbean (TTC), focusing on developments leading up to 2026.

Approximately 30 countries will be represented at the 5th International Educational Film Exhibition (MICE), scheduled to take place from May 4 to 9 in Havana. The event features a series of initiatives dedicated to children and youth, organizers announced this Tuesday.

The third edition of EXPOBODAS 2026 is set to take place in Varadero on June 24 and 25. This premier event will bring together a wide array of industry professionals, including international hotel chains, photography studios, choreographers, decorators, event planners, and audiovisual specialists.

Iberostar Cuba Hotels & Resorts is set to take a prominent role at the 44th International Tourism Fair, FITCuba 2026, unveiling a range of new offerings and significant discounts for travelers across its portfolio.

Canada is poised for a significant presence at the 44th International Tourism Fair, FITCuba 2026, which will debut in a hybrid format (both virtual and in-person), according to Lessner Gómez, Marketing Director for Cuba’s Ministry of Tourism. Just two days after registration opened, a surge of interest from the Canadian market has already been recorded. Traditional travel agencies, tour operators, and various Canadian media outlets have already secured their credentials, Gómez noted.

Even before its official launch, the 44th edition of the International Tourism Fair, FITCuba 2026, is already being hailed as a landmark success. Adopting a groundbreaking hybrid format—combining virtual and in-person experiences—the event is projected to surpass previous attendance records. Within the first 48 hours of opening registration, the fair saw a surge in inscriptions from industry professionals, including a significant number of first-time participants. During a press conference held this Thursday, Yadira Ramírez, Director of Communication for the Ministry of Tourism (MINTUR), and Lessner Gómez, Director of Marketing, outlined the ambitious program.

Cuban Foreign Minister Bruno Rodríguez today renewed the call to reverse irrational patterns of production and consumption that jeopardize human survival, in commemoration of International Mother Earth Day.

A Cuban professor and researcher specializing in tourism and travel has addressed issues related to flights, cancellations, and their implications for global tourism. In a recent Facebook post, the expert noted that the conflict between Iran and the United States has led to a shortage of aviation fuel. In response to this situation, Air Canada will cancel flights to New York's JFK International Airport during the summer (according to the local newspaper NYPost), affecting service from Toronto and Montreal to JFK between June 1 and October 25.

If there is one gift for which the Greater Antilles must thank Mother Nature, it is the Alejandro de Humboldt National Park—the most significant protected area in the country and one of the world’s most biologically diverse and endemic-rich mountain ecosystems.

While Cuba is undeniably one of the Caribbean’s premier "Sun and Beach" destinations, its natural wealth is equally compelling. The island boasts a rich and diverse array of ecosystems, making it a sanctuary for nature enthusiasts and ecotourists alike.

The Cuban anti-idiotypic therapeutic vaccine for lung cancer switch maintenance, developed by the Center of Molecular Immunology (CIM), has been granted the 2025 Technological Innovation Award.