Canada is poised for a significant presence at the 44th International Tourism Fair, FITCuba 2026, which will debut in a hybrid format (both virtual and in-person), according to Lessner Gómez, Marketing Director for Cuba’s Ministry of Tourism.
Just two days after registration opened, a surge of interest from the Canadian market has already been recorded. Traditional travel agencies, tour operators, and various Canadian media outlets have already secured their credentials, Gómez noted.
"We anticipate that participation will surpass what we would see in a strictly in-person event," the executive stated in response to a question from CubaPLUS during a press conference this Thursday.
Addressing the current state of Cuba as a destination, Gómez acknowledged the shared desire among tour operators, airlines, and travelers for a return to normalcy regarding the island's fuel situation. He attributed these challenges to the U.S.-imposed energy boycott, which has impacted flight operations. Despite this, he emphasized the deep connection between the two nations, noting that "for Canadians, Cuba is their second home."
Gómez expects a "massive" turnout from Canada, highlighting that even retail agencies that have never attended the fair before are showing keen interest this year.
Canada has remained Cuba’s primary source of tourists since 1996, a position it has maintained despite the island's recent economic challenges. According to official statistics, through November 2025, Canadian visitors accounted for 664,621 of the 1,629,787 total international arrivals, firmly securing Canada's spot as the leading provider of tourism to the island.
CubaPLUS Latinos
CubaPLUS Guyana
CubaPLUS Travel