Last July, Cuba welcomed 50,083 Canadian tourists, marking a significant increase compared to previous years. According to Lessner Gómez, Tourism Counselor for Cuba in Canada, this represents a substantial growth of 112,324% compared to the same period in 2024.
This information, released by the Ministry of Tourism's Sol de Cuba magazine, indicates that this surge aligns with the Cuban tourism sector's efforts to revitalize its primary market: Canada.
"This signifies a recovery this summer, thanks to all the efforts being made in Cuba, throughout our destination, and across all our hotels. The quality of our tourist facilities has improved, customer satisfaction is very positive, and this has restored a great deal of confidence when selling the destination," Gómez stated.
Furthermore, the Counselor expressed optimism for a successful winter season, with the Canadian market serving as "a demonstration of the trust it has in our tourist destination, for the sun, the beaches, our culture, and, above all, our people."
He also highlighted that "the most interesting aspect is that these figures are very similar to those of 2019," and emphasized the continued interest of repeat clients who are returning to the Caribbean nation.
According to the publication, in recent months, Cuban and foreign hotel chain executives from companies such as Meliá, Muthu, and Blau have been present in various Canadian cities. They're showcasing updates to their offerings to tour operators, travel agents, and airlines that promote the tourist attractions of the Cuban archipelago. This outreach, as disseminated in social media and other communication channels, reflects the concerted effort undertaken by Cuban institutions to achieve the recovery of the Canadian market.
Statistics show that Canadian tourist arrivals to Cuba experienced steady growth from 1994 to 2014. Since 1998, Canada has held the leading position as the top source market for tourism to the largest island in the Antilles.
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