CubaPLUS Magazine

New Casa Havana Club Symbolizes the Tradition and Passion of Cuban Rum

By Mercy Ramos Photos: José Tito Meriño
Dec 14, 2025
New Casa Havana Club Symbolizes the Tradition and Passion of Cuban Rum

Devotees of Cuban rum now have a new opportunity to savor this magnificent spirit, whether neat or in cocktails, at its new: the Casa Havana Club. Located just steps away from the Rum Museum in Havana's historic quarter, this new establishment promises an unparalleled experience.

casa hc 2-03.jpgVisitors can now, as the Cuban saying goes, "kill two birds with one stone." They can explore the museum to trace rum's history from its inception to its production—from the sugarcane harvest to the distillation and bottling processes. It’s a journey that feels like a time machine transporting you back to the 19th century.

Following your museum visit, your journey can culminate at Casa Havana Club to sample exquisite Cuban rum, where expert bartenders will attend to you with pleasure, fulfilling your desires to enjoy the spirit in every conceivable way.

Located at Muralla Street 261, between Habana and Aguiar (open Monday to Saturday, 10 AM to 7 PM), every corner of Casa Havana Club is meticulously designed to showcase the blend of tradition and modernity inherent in Cuban Rum.

"Cuban Rum embodies identity, pride, and versatility. Casa Havana Club will be the place where this essence can be truly felt and experienced. This will also serve as a means to promote Cuba's rich cultural tradition," stated Michael Merolli, General Director of Havana Club, speaking at its inauguration last Friday.

casa hc 1-01.jpgWith this opening, Havana Club reaffirms its commitment to continuously promote the passion for Cuban Light Rum and Cuban culture, solidifying Cuban Rum's role as a cultural ambassador and a symbol of its passion, authenticity, and capacity for reinvention.

Established in November 1993 as a joint venture between Cuban company Cuba Ron S.A. and French Group Pernod Ricard, Havana Club International S.A. is one of Pernod Ricard Group's top 13 spirits brands, the world's third-largest rum brand, and a global leader in super premium and above rums.

Havana Club is exported to over 125 countries worldwide (excluding the U.S. where Cuban products are barred due to the trade embargo) and holds the distinction of being the world's most awarded Cuban rum brand, boasting a total of 572 international accolades since 1994.

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