CubaPLUS Magazine

One of the main objectives of the 2nd International Medical Tourism and Wellness Fair (FitSaludCuba), to be held from April 21st to 24th, will promote the experiences and advances in this wellness-focused travel industry.

In a recent press conference regarding the event, which is part of the 5th International Health Convention, Dr. Yamila de Armas, president of the Cuban Medical Services Marketing Company S.A. (CSMC), spoke about the event, which will include several activities, including the 2nd International Seminar on Medical Tourism and Wellness.

In response to a question from CubaPLUS Magazine, Dr. de Armas referred primarily to the new product, created by the Canadian hotel chain Blue Diamond Resorts in collaboration with CSMC, called Resonance Blu, which will be present at the fair. This new product is the fruit of commercial collaboration between both parties and is the way we've found to bring more specialized wellness concepts to the hotel. And that's where there's a competitive advantage over traditional wellness, he explained.

Other countries don't have the capacity to offer the second level of wellness because, first, we have the trained professionals to introduce a concept into the hotel room that would have had to be offered in a clinic or hospital. In other words, people won't have to leave the hotel to receive top-level concierge services from highly qualified professionals who are included in the package, he emphasized.

The program also includes other types of quality-of-life treatments related to pathologies caused by stress, nutritional disorders, sleep disorders, and daily life disorders. That's why he said it's a very innovative element. Something that's already on the market and is being sold from Canada and other destinations this season, he noted.

Essentially, it's about having higher-level professionals, above those found in a traditional hotel spa, to offer a range of alternatives that converge in time and space in the tourist visit that can be made, working with Blue Diamond, our partner in this area, and with the responsibility that CSMC has with this brand that the Canadian chain has created and that is already on sale.

Those interested in this type of tourism in Cuba can enjoy it through the Blue Diamond Resonance Blu hotels in Varadero, the first sun and beach destination in the largest of the Antilles, in Cayo Santa María, Villa Clara, in Santa Lucía Camagüey, and in Marea del Portillo in Granma.