Apr 23, 2026
Even before its official launch, the 44th edition of the International Tourism Fair, FITCuba 2026, is already being hailed as a landmark success. Adopting a groundbreaking hybrid format—combining virtual and in-person experiences—the event is projected to surpass previous attendance records. Within the first 48 hours of opening registration, the fair saw a surge in inscriptions from industry professionals, including a significant number of first-time participants. During a press conference held this Thursday, Yadira Ramírez, Director of Communication for the Ministry of Tourism (MINTUR), and Lessner Gómez, Director of Marketing, outlined the ambitious program.